Why every brand owner needs to protect their Trade Marks in key markets before launching their business.

The general advice has always been sound – “Apply for trade mark protection if your brand is important to your business”.

Trade Mark Attorneys, Lawyers including Solicitors and legal practitioners alike seem to have repeated this mantra often, and rightly so.

Trade marks are territorial rights and a UK trade mark will neither protect the same mark in the US nor in Germany.  Some businesses tend to forget to revisit their trade mark requirement when they expand from their home market to overseas markets, with devastating consequences.