IP as a Strategic Tool for Business

Mancunium IP team members Sang Nkhwazi and Rohan Patel are co-authors of an article in the Innovation Handbook, a publication now in its second edition, published by Kogan Page. The article, titled “IP in the New Economic Powers” provides a number of practical tips which innovative businesses and IP creators looking for new markets in emerging economies should consider before formally setting up their business. As an example, the development of the domestic pharmaceutical industry in India is cited.

A note from the publisher reads:

” The Innovation Handbook provides a detailed examination of the process of innovation, and how to turn intellectual property into profitable products and services through copyright protection and enforcement, patents, brand protection and product registration.”